Foundation – Core20

From the Founder

Jone Smedsvig

A different type of active owner

Accelerating and advancing companies have been a passion for over 20 years. Through the Acini Capital collaboration on the financing side and MASTER WiZR on technology and HR side we are excited about growing the portfolio of companies we engage in.

01. Transformative Communications

After having completed two master studies in Boston, studying at MIT two decades of working communications followed. Businesses with great substance that also know how to communicate it in all key channels have a substantial advantage, I have seen this up close in over 1000 communication projects spanning

Behind many successes cases of generating hundreds of million dollars in client value, we have identified seven transformative steps to very successful communications:

Identifying core, what matters
Harmonizing material
Structuring to create clarity and flexible use
Visualization to dramatize and differentiate
Blind spotting what is missing
Digitizing for scaling and quality
Applying and retrospectives

Identifying and refining great concepts is the first pillar, the second is the excellent design approach, and the third is execution. Communications together with great tools constitute the foundation of Venture success.

There are many strong players in offering effective and creative communication for advertisement, PR, online and print material, but most of this communication is not oriented toward the communication of the deeper material requiring different skill sets of understanding the business and technology fundamentals.

By combining deep and broad insights in technology, innovation and business and marrying this advanced communication this yielding new returns.

Behind many successes cases of generating hundreds of million dollars in client value we have identified 7 transformative steps to very successful communications:

Identifying core, what matters
Harmonizing material
Structuring to create clarity and flexible use
Visualization to dramatize and differentiate
Blind spotting what is missing
Digitizing for scaling and quality
Applying and retrospectives

Identifying and refining great concepts is the first pillar, second is great design approach, thirdly execution. Communications together with great tools constitute the foundation of venture success.

02. A Journey of Growth

Having been part of many successful company and organizational journeys it has grown the repertoire how to prepare for success. Similarly, having also seen failure up close they are helpful reminders of applying the Jing Yang principle of paranoid optimist. Failing to blind spot risks, missing business logic or too optimistic assumptions can crush the best ideas and concepts.

Growing ventures is both an art and partial science.

Over time we have seen the importance of addressing the following critical questions:

Why will it succeed?
Why may it not succeed or follow?
What are you basic assumptions and insights?
What don't you know that you seek to understand?
Who should we take inspiration from?
How is the roadmap 3,6, 12 and 36 months from now?
What can you likely do best in the world?
How do cultivate learning?
Why you and why now?

It is not the ability to understand the questions that separate. It is the ability to live the questions each day and let them haunt and inspire actions.
That is where the questions can derive answers and momentum for success.

03. Venture Studio Approach

Among popular models to grow companies we have specialized in the Venture Studio Approach. We apply skills, tools, active follow-up and work with companies for years.

We do this through MASTER WiZR And Acini Venture Studio. The model takes advantage of tools and methodologies developed over 20 years and take advantage of cutting-edge meeting, meeting and workspace software. The Venture Studio focus on process, people and product as means to success.

We engage through having a pool of ready talents, we can create specialized operational teams and also advisory teams. Through MASTER WiZR we have comprehensive set of templates, designers, engineers, social media and marketing resources that in various ways can be made available.

The Venture Studio Approach is a staged model where we gradually increase engagements and commitments as the companies have proven their ability to leverage the resources and opportunities provided

The Art of Cultivating your Core
– Mastering what Matters.